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White 1000ml bottle with gold label and black cap

Goldwell Cosmetics, Inc.

Goldwell System Liquid Developer Lotion 2% 7 Volume 33.8oz 1000ml

SKU CH-0PDG-GSS6V

A 2% 7-volume developer lotion for demi-permanent colour services, formulated with plant extracts and hydrolysed wheat protein to protect hair during processing

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Gentle colour development with 2 % acidic formula
  • Non-alkaline oxidative pigment technology since 1986
  • Plant extracts and hydrolysed wheat protein protect hair
  • IntraLipid technology repairs hair during colour service
  • Professional 1000 ml volume for salon use

Professional Demi-Permanent Developer

Goldwell System Liquid Developer Lotion 2% 7 Volume is a professional acid-based developer formulated for use with Colorance demi-permanent hair colour. It works in a non-alkaline environment to deliver oxidative pigment deposit while protecting hair integrity. The 1000 ml bottle supplies salons with high-volume capacity for frequent colour services. This product is intended exclusively for trained professionals.

Replaces Alkaline Developer Systems

Unlike traditional alkaline developers, this 2% formula activates Colourance pigments without raising the cuticle aggressively, making it suitable for colour refresh, toning and blending on normal hair. The switch is worth it when clients need gentle deposit-only results, improved shine and IntraLipid technology that repairs during the service. It does not lift natural pigment, so it cannot replace lightening or permanent colour workflows that require higher oxidation levels.

Limited To Demi-Permanent Applications

The low-volume peroxide restricts use to deposit-only services on pre-lightened or natural bases; it will not cover resistant grey or achieve significant level change. Acidic pH dependency means it must be paired with Colourance shades — mixing with incompatible colour lines can produce unpredictable results. The 33.8 fl oz format suits back-bar dispensing but requires accurate measuring for consistent dilution ratios.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $21.99
Pricier than about 90% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

What size bottle does the 1000 ml developer lotion come in for salon storage?

The product is supplied in a 33.8 fl oz bottle that holds 1000 ml of liquid developer.

How is the 2 % developer lotion mixed with Colorance demi-permanent colour for correct activation?

Combine the lotion with Colorance colour in the ratio specified by the Goldwell technical guide, stir thoroughly, and apply immediately; using the wrong proportion or delaying application prevents the oxidative pigments from developing in the non-alkaline formula.

When should the 1000 ml bottle of 7 Volume developer be replaced after opening?

Replace the bottle once the liquid darkens, develops an off odour, or shows separation, as degraded peroxide will not process Colorance colour correctly.

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