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White cylindrical bottle with blue and silver labelling, 16oz 454ml

Keratin Complex

Keratin Complex It's A Blonde Thing Keratin Lightening System 16oz 454ml hair care

SKU CH-73WH-XBCFW

A conditioning keratin-enhanced lightener that brightens hair while improving its integrity, supplied in a 16oz 454ml bottle

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Conditions while lightening for stronger hair
  • Keratin-enhanced formula brightens blonde tones
  • 16 oz 454 ml professional lightening system
  • Designed for normal hair types
  • Homeopathic approach to hair colour treatment

Keratin-Enhanced Lightening System

Keratin Complex It's A Blonde Thing is a conditioning lightener formulated with keratin to lift colour while reinforcing the hair structure. It is intended for adults with normal hair who want to lighten and brighten their shade in a single step. The 16oz 454ml volume provides enough product for multiple full-head applications or regular touch-ups.

Capacity and Headroom

The 16oz 454ml container covers several full-head lightening sessions or numerous root touch-ups depending on hair length and density. It comfortably handles gradual brightening on normal hair without requiring frequent repurchase. The system runs out when the desired lift is achieved or when the product is fully used, at which point a new unit is needed for further lightening.

Build Quality and Daily Use

The liquid formula mixes smoothly and applies evenly, reducing the risk of patchy results during home use. A secure screw-top cap prevents leakage and keeps the lightener stable between sessions. The keratin-enhanced base conditions while it processes, so hair feels stronger rather than brittle after rinsing, supporting repeat use on normal hair types.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $33.99
Pricier than about 90% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

Will the 16oz lightener work on hair that has been previously coloured with permanent dye?

The keratin-enhanced formula lightens and brightens while improving hair integrity, so it can be used on previously coloured hair; a strand test is recommended to confirm the lift result.

How can I confirm the lightener is processing correctly after mixing?

The mixture should develop a creamy, consistent texture and the hair will visibly shift toward a lighter, brighter tone during the recommended processing time.

Does the 454ml bottle include developer and mixing tools or must they be purchased separately?

The package contains the keratin lightening system only; developer, gloves, bowl and brush are sold separately.

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