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L'Oreal

L'Oreal Dia Color 7/7N Blonde Alkaline Demi-Permanent Gloss Hair Color 57g

SKU CH-D0M8-TG1NW

Ammonia-free demi-permanent gloss delivers rich blonde tone with up to 70% grey coverage while strengthening hair fiber

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula colours hair without harsh chemicals
  • Demi-permanent alkaline system delivers rich, deep reflects
  • Shiny, visible results even on a dark base
  • Covers up to 70% of grey hair in one application
  • Ionene G + Incell complex helps strengthen and protect hair fibre

Professional demi-permanent gloss for salon use

L'Oreal Dia Color 7/7N Blonde is a 57g alkaline demi-permanent gloss designed for professional colourists. It works without ammonia to deposit rich, deep reflects on natural or previously coloured hair. The formula covers up to 70% of grey hair while delivering shiny, visible results even on darker bases. It is intended for adult clients with normal hair seeking tone refinement rather than permanent lift.

Ionene G and Incell complex protect the hair fibre

The bundled technology complex combines Ionene G with Incell to help strengthen and protect the hair fibre during the colouring process. This treatment-focused additive reduces the risk of damage associated with alkaline demi-permanent systems. It enables the colour to penetrate evenly while maintaining hair integrity, supporting a glossy finish that lasts through multiple washes without the harshness of traditional permanent dyes.

Mix with dedicated developer and follow timing

Application requires mixing with a compatible developer at the correct ratio and processing for the specified development time. Common issues include uneven coverage when applied to porous ends, over-processing that dulls the reflect, and inadequate grey blending if the shade level does not match the natural base. Professional expertise is essential to achieve predictable, salon-quality results.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $14.99
Pricier than about 70% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

How often will I need to re-apply this demi-permanent colour to keep the shade looking fresh?

The shade gradually fades with each wash, so plan to re-apply every four to six weeks depending on how quickly your hair grows and how often you shampoo.

What stops the colour from lasting longer on resistant grey strands?

Because the formula covers up to 70% of grey without ammonia, very resistant white hairs may not take the pigment fully and will show through sooner.

Will my scalp feel warm or irritated while the gloss is processing?

The alkaline, ammonia-free system produces no harsh odour and no exothermic reaction, so the mixture stays at room temperature during development.

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