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Small cream tube with silver cap and multicoloured label

L'Oreal

L'Oreal Dia Richesse 5.32/5GV Cafe Demi-Permanent Creme Color 1.7oz 50ml

SKU CH-HBJG-74D92

Ammonia-free demi-permanent crème color delivers intense shine and deep nourishment for up to six weeks

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula protects hair health during colouring
  • Demi-permanent cream delivers intense shine with natural finish
  • Lasts up to 6 weeks for extended colour vibrancy
  • Suitable for all hair types including dull lifeless hair
  • Designed for 70% white hair coverage for optimal results

For colour-treated hair needing ammonia-free gloss

This demi-permanent crème colour suits adults with normal hair who want intense shine and nourishment without ammonia. The 5.32 5GV Café shade delivers a reflective, natural-looking finish. It works as a quick fix for dull strands while providing deep conditioning. Professional expertise is required for application.

Colour retention and conditioning over six weeks

The colour lasts for 6 weeks and maintains a brilliant shine finish throughout that period. It continues to deliver long-lasting sleekness so hair stays straightened and coloured on the same day. The formula remains exceptionally gentle on the hair fibre during the whole duration. Performance depends on following professional guidance.

Professional use only; limited grey coverage

Application demands professional expertise and the seller accepts no liability for adverse outcomes. Perfect coverage applies only if 70% of hair is white, so users with less grey will not achieve full coverage. The 1.7 oz (50 ml) tube contains no developer, which must be sourced separately. Incorrect mixing or timing can lead to uneven results.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $9.99
Cheaper than about 91% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

Does the ammonia-free 5.32/5GV Cafe formula produce strong fumes or scalp heat during processing?

The formula is totally ammonia-free, so it avoids the harsh fumes and scalp heat typical of permanent colours while still delivering intense shine and deep nourishment.

What developer strength and mixing tools are needed to use this 1.7 oz tube?

A demi-permanent developer (usually 6–9 volume) plus a non-metallic bowl and brush are required; the 50 ml tube is mixed 1:1 with the developer before application.

Can the 5.32 shade blend with previously coloured or highlighted hair without creating harsh lines?

Yes — the demi-permanent deposit-only formula fades gradually over about 6 weeks, letting regrowth and earlier colour merge softly without a visible demarcation line.

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