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Small cream tube labeled .43 Brown Siena, 1.7oz 50ml

L'Oreal

L'Oreal Dia Richesse Hi-Visibility .43 Brown Siena Demi-Permanent Creme Color 1.7oz 50ml hair care

SKU CH-24HP-36BFW

Demi-permanent crème color adds visible highlights and intense shine while fading gradually without a root line

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ultra-visible highlights with intense shine for natural or coloured hair
  • Gradual fade eliminates harsh root lines for a natural grow-out
  • Protects hair fibre leaving it feeling soft and conditioned
  • Covers up to 50% white hair with colour lasting up to 6 weeks
  • 5 levels of lift using 9-15 volume developer at 1:1.5 mixing ratio

Professional demi-permanent colour

L'Oreal Dia Richesse Hi-Visibility .43 Brown Siena is a demi-permanent crème colour designed for professional salon use. It delivers ultra-visible highlights and intense shine on natural or pre-coloured hair. The formula helps protect the hair fibre, leaving it feeling soft after application.

Coverage and lift limits

The shade covers up to 50 percent of white hair and the result lasts up to 6 weeks with gradual fading and no root line. It offers up to 1.5 levels of lift when mixed at the 1:1.5 ratio with 9 to 15-volume DIActivateur developer. It will not fully cover a higher percentage of white hair or provide more lift.

Upgrade from temporary colour

This product replaces temporary rinses or direct dyes that wash out quickly and lack lift. The jump is worth it when a stylist needs subtle lightening combined with longer-lasting tone and shine. It is not intended for clients who require permanent colour change or complete grey coverage.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $11.99
Cheaper than about 70% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

Can I mix the .43 Brown Siena shade with the 9-15 volume DIActivateur Developer I already use for other demi-permanent colours?

Yes, the mixing ratio is 1:1.5 colour to developer and the formula works with 9-15 volume DIActivateur Developer.

How will I know the colour has processed correctly after the development time?

The shade delivers ultra-visible highlights and intense shine, fades gradually without a root line and covers up to 50% of white hair for up to 6 weeks.

Does the 1.7 oz tube include the developer or do I need to buy it separately?

The tube contains only the creme colour; the 9-15 volume DIActivateur Developer must be purchased separately.

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