We take cryptocurrency — so the coins you hold can buy real hardware.Pay in crypto, spend it on real hardware. Free insured shipping worldwide over $399. Plain, unbranded boxes, sent from Germany.Free insured shipping over $399. Your rate is locked for 30 minutes once checkout opens.Rate locked 30 minutes. Every item sealed, serial-checked and covered by a 24-month warranty.Sealed, 24-month warranty.

Saved items Sign in
Small white tube with gold cap labelled 10.1 lightest ash blonde

L'Oreal

L'Oreal Inoa #10.1 Lightest Ash Blonde Hair Color 60g

SKU CH-C4DT-0M881

Ammonia-free permanent colour lightens up to three levels in 35 minutes and covers 100% of white hair

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula for comfortable colouring
  • Lightens up to 3 levels in 35 minutes
  • Covers up to 100% of white hair
  • Oil-enriched for conditioned feel and radiance
  • Shade 10.1 delivers lightest ash blonde result

L'Oréal Inoa #10.1 Lightest Ash Blonde

This permanent hair colour uses ODS2 technology to deliver a lightest ash-blonde shade without ammonia. It is formulated for normal hair and designed for users who want full white-hair coverage with an oil-enriched cream. The 60 g tube provides professional-grade colour for at-home or salon application.

Ammonia-free formula with oil enrichment

The absence of ammonia removes the strong odour usually associated with permanent colour and improves comfort during the 35-minute development time. Oils in the cream help condition the hair fibre while the colour processes, leaving hair feeling soft with radiant shine after rinsing.

Replaces ammonia-based permanent colour

This shade suits anyone moving from traditional ammonia formulas who wants the same 100% white-hair coverage and up to three levels of lift without the smell or scalp irritation. It is not intended for users seeking temporary rinses, semi-permanent glosses or fashion colours that wash out in a few shampoos.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $15.99
Pricier than about 80% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

How is the Inoa #10.1 mixed and applied, and what step do users often rush?

Mix the 60 g tube with the matching developer in a non-metallic bowl, apply evenly to dry hair, and wait the full 35 minutes; many users shorten the development time and lose up to 3 levels of lift.

What will need replacement after this tube is used?

The 60 g tube is single-use; you will need a fresh tube of #10.1 and a compatible developer for each future colour service.

What limit appears first during a long colouring session?

The 35-minute development window is fixed; leaving the mixture on longer does not increase lift beyond 3 levels and can compromise hair condition.

More in Hair Products & Styling Tools

Similar items