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Small white tube with silver cap labelled 10.12 lightest ash iridescent blonde hair colour 60g

L'Oreal

L'Oreal Inoa 10.12 Lightest Ash Iridescent Blonde Hair Care

SKU CH-9S3R-9MTJM

Ammonia-free permanent colour in shade 10.12 lightens up to 3 levels in 35 minutes and covers 100% of white hair

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula protects scalp comfort during colouring
  • ODS2 technology lightens hair up to 3 levels in 35 minutes
  • Covers 100% of white hair for complete grey coverage
  • Oil-enriched base conditions hair while delivering radiant colour
  • Shade 10.12 gives lightest ash iridescent blonde result

Lightest Ash Iridescent Blonde 10.12

L'Oreal Inoa 10.12 is a permanent hair colour formulated without ammonia for adult users with normal hair. The ODS2 technology uses an oil-based delivery system to deposit colour while maintaining scalp comfort. It comes in a 60 g tube and is manufactured in Spain for professional application.

Sustained colour performance

The formula lightens natural pigment up to 3 levels within a 35 minute development window. It covers up to 100 percent of white hair in a single session. The oil-rich base conditions the fibre during processing so the finished shade retains radiance and a conditioned feel until the next appointment.

Upgrade from ammonia-based colour

This product replaces traditional permanent dyes that rely on ammonia to open the cuticle. The switch is worthwhile for colourists and clients who want full grey coverage and up to 3 levels of lift without the characteristic odour or scalp irritation. It is not intended for home users without professional training or for hair types not listed as normal.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $14.99
Pricier than about 70% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

Does the ammonia-free formula produce any strong odour or scalp heat during the 35-minute development time?

The product is described as having no odour and improved comfort during development, so strong smells or excessive heat are not expected.

What additional items are required to use the 60 g tube of shade 10.12?

A compatible developer (oxidant) and professional mixing bowl and brush are needed; the tube contains only the colour cream.

Can shade 10.12 be applied over previously coloured or treated hair without unexpected results?

The colour lightens up to 3 levels and covers up to 100 % of white hair, but professional expertise is advised because outcomes on previously treated hair can vary.

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