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Small 60g tube of L'Oreal Inoa Mocha Brown permanent hair colour in brown and silver packaging

L'Oreal

L'Oreal Inoa 4.8 Mocha Brown Permanent Hair Color 60g

SKU CH-WW4K-TS5YX

Ammonia-free permanent colour in mocha brown 4.8 lightens up to three levels in 35 minutes and covers 100% of white hair

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula for gentler colouring without harsh odour
  • ODS2 oil delivery system drives colour deep into the hair shaft
  • Lightens up to 3 levels in just 35 minutes
  • Covers up to 100% of white hair for full grey coverage
  • Leaves hair conditioned with lasting radiant shine

What the product is

L'Oreal Inoa 4.8 Mocha Brown is a permanent hair colour that uses an oil-based delivery system and contains no ammonia. It is formulated for adult users with normal hair who want a professional-grade result at home.

Practical limits of the formula

The shade lightens natural hair by up to 3 levels in 35 minutes and covers up to 100 percent of white hair. Because it relies on an oxidative process, it cannot lighten previously coloured hair and will not produce fashion shades outside the mocha brown family.

Who it is not for

Buyers who need a non-permanent rinse, a bleach-based lightener for darker bases, or a shade outside the 4.8 depth should choose a different product. The formula also requires mixing with a developer, so it is not a ready-to-use single-step colour.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $12.99
Typical for this category: the median of 1,401 items is $12.99.

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

Should I pick shade 4.8 Mocha Brown or a different level for my base colour?

Shade 4.8 is a medium brown with mocha tones; choose it when your natural or current colour sits around level 4 to 5 and you want a warm brown result.

What does “lightens up to 3 levels in 35 minutes” mean for my hair?

On untreated hair the formula can lift the natural pigment by a maximum of three shade levels during the 35‑minute development time.

Does the ammonia‑free formula still need a specific developer strength?

Yes, Inoa must be mixed with a dedicated Inoa oxidant (developer); the developer volume you select controls the final lift and tone.

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