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Small 60g tube of ash cool light brown permanent hair colour with ammonia-free formula

L'Oreal

L'Oreal Inoa 5.17/5BGr Ash Cool Light Brown Permanent Hair Color 60g

SKU CH-7YR0-9FPTW

Ammonia-free permanent hair colour in ash cool light brown covers 100% of white hair, lightens up to three levels in 35 minutes and adds 50% extra shine

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula protects scalp comfort
  • ODS2 technology lightens up to 3 levels in 35 minutes
  • Covers 100% of white hair for full coverage
  • Delivers 50% extra shine with sublime finish
  • 1:1 mixing ratio ensures easy, precise application

Ash Cool Light Brown 5.17/5BGr

L'Oreal Professionnel Inoa is an ammonia-free permanent hair colour formulated with ODS2 technology for comfortable application. The 60g tube delivers an ash cool light brown shade suited to adults with normal hair seeking full coverage.

Replaces ammonia-based permanent colour

This product replaces traditional ammonia permanent dyes for users who prioritise scalp comfort and hair condition. The jump is worth it when you want up to 100% white-hair coverage with 50% extra shine and a formula that leaves hair softer and hydrated until the next treatment.

Check developer ratio and processing time

Verify you have the matching developer for a 1 to 1 mixing ratio before ordering. The colour lightens up to 3 levels in 35 minutes, so confirm your current base level and desired lift are compatible with that processing window.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $13.99
Pricier than about 60% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

What mixing ratio does the 60 g tube of Inoa 5.17 require with the developer?

Mix one part colour cream with one part developer in a 1 to 1 ratio before application.

How long must the mixture stay on the hair to achieve up to three levels of lift?

Leave the colour on for 35 minutes; this timing delivers the stated lightening result.

When will the ash cool brown shade need to be refreshed?

The colour lasts until the next colour treatment; regrowth and fading determine the retouch interval.

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