We take cryptocurrency — so the coins you hold can buy real hardware.Pay in crypto, spend it on real hardware. Free insured shipping worldwide over $399. Plain, unbranded boxes, sent from Germany.Free insured shipping over $399. Your rate is locked for 30 minutes once checkout opens.Rate locked 30 minutes. Every item sealed, serial-checked and covered by a 24-month warranty.Sealed, 24-month warranty.

Saved items Sign in
L'Oreal Inoa 5.17 Light Ash Cool Brown hair colour tube 60g

L'Oreal

L'Oreal Inoa #5.17 Light Ash Cool Brown Hair Color 60g

SKU CH-SEMA-PMWD2

Ammonia-free permanent shade 5.17 Light Ash Cool Brown lightens up to 3 levels in 35 minutes and covers 100% of white hair

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula eliminates harsh odour during application
  • ODS2 technology lightens hair up to 3 levels in 35 minutes
  • Covers up to 100% of white hair for full grey coverage
  • Oil-enriched base conditions hair while delivering radiant colour
  • Shade 5.17 provides a light ash cool brown result

Shade 5.17 Light Ash Cool Brown

L'Oreal Inoa #5.17 is a permanent hair colour formulated without ammonia and enriched with oils. It uses ODS2 technology to deliver colour deep into the hair fibre while maintaining comfort. The 60 g tube is intended for adult users with normal hair seeking a cool brown result. Professional expertise is recommended for application.

Gentle formulation with no ammonia odour

The ammonia-free formula eliminates harsh smells during the 35-minute development time. Oils in the mixture help leave hair feeling conditioned throughout the process. This approach aims to provide a more comfortable colouring experience compared to traditional permanent dyes. The product is manufactured in Spain.

Covers 100% of white hair

This shade replaces the need for separate bleaching and toning steps when lifting natural colour by up to three levels. It suits users wanting full grey coverage in a single permanent application. The jump is worth it for those prioritising a low-odour, oil-enriched system over conventional ammonia-based colours. Not suited for clients requiring fashion shades outside the natural brown spectrum.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $14.99
Pricier than about 70% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

How do I mix and apply the 60 g tube with developer, and what step causes uneven results?

Mix the 60 g tube with the recommended developer in a non-metallic bowl, apply immediately to dry, unwashed hair, and process for 35 minutes; the step most people rush is thorough saturation from roots to ends, which prevents patchy coverage.

What will need replacing once the 60 g tube is used up?

The 60 g colour tube is single-use; after it is empty you will need a new tube of shade 5.17 plus fresh developer for the next application.

How many levels of lift can I expect before the colour stops lightening?

The formula lightens up to 3 levels in 35 minutes; beyond that the lift plateaus, so darker bases will not reach a true light ash cool brown without pre-lightening.

More in Hair Products & Styling Tools

Similar items