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Small white tube with gold lettering and a flip cap, 60g hair colour boxed

L'Oreal

L'Oreal Inoa 5.18 Light Ash Mocha Brown Hair Color 60g

SKU CH-MJP7-80QZ5

Ammonia-free permanent colour in shade 5.18 Light Ash Mocha Brown lightens up to 3 levels in 35 minutes and covers 100% of white hair

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula protects scalp comfort during colouring
  • ODS2 technology delivers rich colour deep into the hair fibre
  • Lightens up to 3 levels in 35 minutes for faster results
  • Covers 100% of white hair for a uniform finish
  • Oil-enriched base leaves hair feeling conditioned with radiant shine

Professional Hair Color

L'Oreal Inoa 5.18 Light Ash Mocha Brown is a permanent hair color formulated without ammonia for professional salon use. It uses ODS2 oil-delivery technology to drive pigments into the hair shaft while maintaining comfort during processing. The 60g tube provides precise coverage for normal hair types.

Lightening and Coverage Capacity

This shade lightens natural hair up to three levels within a 35-minute development window. It covers up to 100 percent of white or grey strands in a single application. The oil-enriched base conditions the fibre throughout the process, leaving hair feeling soft with radiant colour retention until the next appointment.

Upgrade from Ammonia-Based Color

Colourists switching from traditional ammonia formulas gain odour-free application and reduced scalp irritation without sacrificing lift or grey coverage. The jump is worth it when clients demand gentler chemistry and long-lasting, multi-tonal brunette results with a cool mocha finish. Not for home users without professional training.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $12.99
Typical for this category: the median of 1,401 items is $12.99.

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

Will the 5.18 shade work over my previously coloured hair without lifting more than 3 levels?

The formula lightens up to 3 levels in 35 minutes, so it will not exceed that lift on previously coloured strands.

How can I confirm the 5.18 Light Ash Mocha Brown has developed correctly after 35 minutes?

After the development time rinse a small test strand; the colour should appear even with full white-hair coverage and a cool ash-mocha tone.

Does the 60 g tube include the developer or must I buy it separately?

Only the 60 g colour cream is supplied; a compatible oxidant developer must be purchased separately.

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