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Small rectangular box with silver and violet accents, labeled 5.20 5VVV light brown extra violet ammonia-free hair color 2.1oz 60g

L'Oreal

L'Oreal Inoa 5.20/5VVV Light Brown Extra Violet Ammonia-Free Permanent Hair Color 2.1oz 60g

SKU CH-8TS4-CEP41

Ammonia-free permanent colour in Light Brown Extra Violet 5.20/5VVV lightens up to 3 levels in 35 minutes, covers 100% of white hair and leaves hair softer and hydrated

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula eliminates harsh odor for comfortable coloring
  • ODS2 technology lightens hair up to 3 levels in 35 minutes
  • Covers up to 100% of white hair for complete grey coverage
  • 1:1 mixing ratio ensures easy, consistent preparation every time
  • Leaves hair feeling intensely nourished, hydrated and softer with sublime shine

Ammonia-Free Permanent Hair Color

L'Oreal Inoa 5.20/5VVV is an ammonia-free permanent hair color that uses ODS2 technology for a comfortable application with no odor. The 60 g tube mixes in a 1 to 1 ratio and is formulated for normal adult hair. It delivers up to 100 percent white-hair coverage while leaving strands feeling softer and intensely nourished with a sublime shine.

Lightens Up to Three Levels in 35 Minutes

This shade lifts natural color by up to 3 levels within 35 minutes, replacing traditional ammonia-based dyes that often cause scalp irritation and strong smells. The jump is worth it when you want reliable gray coverage and a light brown extra violet result without compromising hair condition or comfort during the process.

Suits Adults Seeking Odor-Free Gray Coverage

Ideal for adults with normal hair who want permanent color that hydrates until the next treatment and eliminates ammonia fumes. Not suited for buyers who need a larger volume for frequent salon use or anyone requiring a non-permanent formula that washes out gradually.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $15.99
Pricier than about 80% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

What size mixing bowl is needed for the 60 g tube and its 1 to 1 developer ratio?

A bowl that holds the combined 60 g of colour plus an equal amount of developer with room to stir will work.

What step in the 35 minute process is most often missed when covering 100% of white hair?

Ensuring the mixture is applied evenly from roots to ends and left for the full development time without rinsing early.

When will the 5.20 Light Brown Extra Violet shade need to be reapplied?

Regrowth at the roots typically calls for a touch-up every four to six weeks depending on how fast your hair grows.

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