We take cryptocurrency — so the coins you hold can buy real hardware.Pay in crypto, spend it on real hardware. Free insured shipping worldwide over $399. Plain, unbranded boxes, sent from Germany.Free insured shipping over $399. Your rate is locked for 30 minutes once checkout opens.Rate locked 30 minutes. Every item sealed, serial-checked and covered by a 24-month warranty.Sealed, 24-month warranty.

Saved items Sign in
Small rectangular box with light golden brown graphics and French text

L'Oreal

L'Oreal Inoa 5.35/5GRv Light Golden Mahogany Brown 60g hair care

SKU CH-FGJG-2RB13

Ammonia-free permanent colour with ODS2 technology lightens up to 3 levels in 35 minutes, covers 100% of white hair and leaves hair intensely hydrated for six weeks

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula ensures comfortable colouring without harsh odour
  • ODS2 technology delivers permanent colour that lightens up to 3 levels in 35 minutes
  • Covers up to 100% of white hair for complete grey coverage
  • Intense hydration and nutrition last for 6 weeks after application
  • 1:1 mixing ratio makes preparation simple and consistent

Ammonia-Free Permanent Hair Color

L'Oréal Professionnel INOA 5.35/5GRv Light Golden Mahogany Brown is a permanent hair colour that uses ODS2 technology without ammonia. The 60g tube mixes in a 1 to 1 ratio for straightforward application. It delivers up to 100% white hair coverage and lightens up to 3 levels in 35 minutes. Hair feels softer and shows intense hydration with sublime shine.

Ideal for Ammonia-Sensitive Users

This colour suits adults with normal hair who want permanent results without ammonia odour or scalp discomfort. It provides six weeks of nutrition and hydration between treatments. Buyers who need a temporary or semi-permanent option should look elsewhere. Those requiring a non-oxidative formula or a different mixing ratio will not find it here.

Shade 5.35/5GRv Light Golden Mahogany Brown

The specific shade number 5.35/5GRv defines the light golden mahogany brown result on the INOA scale. This code determines the depth and tone delivered when mixed 1 to 1 with the dedicated developer. Selecting the correct shade reference is the single factor that ensures the expected colour outcome.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $13.99
Pricier than about 60% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

Does the 60 g tube contain the developer, or do I need to buy it separately?

The tube holds only the permanent colour cream; a compatible oxidant developer must be purchased separately and mixed at a 1 to 1 ratio.

How do I decide between the 5.35 and 5GRv shade codes on the label?

5.35 is the level-and-tone code for light golden mahogany brown, while 5GRv is the INOA series reference for the same shade — choose the one your colourist recommends.

What does “lightens up to 3 levels in 35 minutes” mean for my current hair?

On natural, uncoloured hair the formula can lift the base up to three shades during the 35-minute development time; previously coloured hair will not lighten as much.

More in Hair Products & Styling Tools

Similar items