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L'Oreal

L'Oreal Inoa #7.11 Extra Ash Blonde No Ammonia Permanent Hair Color 60g

SKU CH-7K97-DS040

Ammonia-free permanent colour in shade 7.11 lightens up to three levels in 35 minutes and covers 100% of white hair

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • No-ammonia formula for comfortable colouring
  • Lightens up to 3 levels in 35 minutes
  • Covers up to 100% of white hair
  • Oil-enriched for conditioned, radiant results
  • Professional-grade shade 7.11 made in Spain

L'Oreal Inoa #7.11 Extra Ash Blonde

This permanent hair colour delivers a deep ash blonde shade using ODS2 oil-based technology without ammonia. It is formulated for normal hair and designed for professional application. The 60g tube provides colour that lightens up to 3 levels in 35 minutes while covering up to 100% of white hair.

Oil delivery system limits processing time

The ODS2 technology relies on an oil base to carry pigment into the hair fibre, which sets a fixed development window of 35 minutes. Extending the processing time beyond this limit does not increase lift and may compromise the conditioned feel. The ammonia-free formula also means there is no odour during development, but it requires precise timing for consistent results.

Shade 7.11 targets cool blonde results

The 7.11 Extra Ash Blonde designation indicates a level 7 depth with intense ash reflection to neutralise warm undertones. This specific shade is intended for clients seeking a cool, deep blonde outcome on a natural base of level 4 to 7. It will not produce the desired ash tone on darker bases without pre-lightening or on hair already toned warm.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $14.99
Pricier than about 70% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

What does the 7.11 shade number indicate for this Inoa colour?

The 7.11 code denotes an extra ash blonde tone with a cool, neutral base designed to counteract unwanted warmth.

How much lift and coverage can I expect in a 35 minute development?

The formula lightens up to 3 levels and covers up to 100% of white hair within the 35 minute processing time.

What does the oil-based ODS2 delivery system mean for scalp comfort?

ODS2 uses an oil carrier instead of ammonia, so the colour develops with no odour and reduced stinging while depositing pigment deep into the hair shaft.

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