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Small 60g hair colour tube with gold and white packaging

L'Oreal

L'Oreal Inoa 7.13/7BG Ash Golden Blonde Permanent Hair Color 60g

SKU CH-AM9E-8J6MH

Ammonia-free permanent colour in ash golden blonde 7.13 lightens up to three levels in 35 minutes and covers 100 percent of white hair

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula prevents scalp irritation
  • Lightens up to 3 levels in 35 minutes
  • Covers up to 100% of white hair
  • ODS2 technology leaves hair softer and hydrated
  • 1:1 mixing ratio ensures simple, consistent application

Ammonia-free permanent colour

L'Oréal Professionnel INOA 7.13/7BG delivers an ash golden blonde shade without ammonia, using ODS2 technology for an odour-free experience. The 60 g tube mixes at a one-to-one ratio and is designed for normal adult hair. It provides full coverage of white hair while leaving strands feeling softer and more hydrated after each application.

Upgrade from ammonia-based dyes

Switching from traditional ammonia colours removes the harsh smell and reduces scalp discomfort during the 35-minute development time. The formula lightens up to three levels in a single session, making the jump worthwhile for anyone seeking a gentler process without sacrificing grey coverage or lift performance.

Covers 100 % white hair

One 60 g tube comfortably handles a full-head application on average-length hair with complete white-hair coverage. The nourishing base maintains hydration until the next colour service, though very long or thick hair may require a second tube for even saturation from root to tip.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $14.99
Pricier than about 70% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

What mixing ratio is required for this 60g tube?

Mix at a 1 to 1 ratio with the matching developer for correct consistency and performance.

How long does the colour need to process after application?

Leave the mixture on for up to 35 minutes to achieve up to 3 levels of lift and full white-hair coverage.

How often will the colour need to be refreshed?

Reapply when regrowth appears, typically every 4 to 6 weeks, as the permanent formula lasts until the next colour treatment.

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