We take cryptocurrency — so the coins you hold can buy real hardware.Pay in crypto, spend it on real hardware. Free insured shipping worldwide over $399. Plain, unbranded boxes, sent from Germany.Free insured shipping over $399. Your rate is locked for 30 minutes once checkout opens.Rate locked 30 minutes. Every item sealed, serial-checked and covered by a 24-month warranty.Sealed, 24-month warranty.

Saved items Sign in
Small rectangular box with gold and white packaging showing shade 7.23

L'Oreal

L'Oreal Inoa #7.23 Iridescent Golden Blonde Hair Color 60g

SKU CH-9RNF-44TXT

Ammonia-free permanent dye in shade 7.23 lightens up to 3 levels in 35 minutes and covers 100% of white hair

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula for comfortable colouring without harsh odour
  • ODS2 technology lightens up to 3 levels in 35 minutes
  • Covers up to 100% of white hair for complete grey coverage
  • Oil-enriched base conditions hair while delivering radiant colour results
  • Shade 7.23 Iridescent Golden Blonde for warm multi-tonal blonde finish

Professional ammonia-free permanent colour

L'Oreal Inoa #7.23 Iridescent Golden Blonde is a permanent hair colour formulated without ammonia. It is intended for professional use on normal adult hair and lightens up to 3 levels in 35 minutes while covering up to 100% of white hair.

Oil-based delivery system with ODS2 technology

The ODS2 oil-based system replaces ammonia to improve comfort during the development time and eliminate odour. The formula is enriched with oils that condition the hair and deliver colour to the heart of the fibre for radiant results until the next appointment.

Shade 7.23 Iridescent Golden Blonde

This specific shade provides an iridescent golden blonde result identified as 7.23. It is not suited for buyers seeking darker bases, fashion colours or ammonia-based formulas, nor for anyone without professional colour expertise.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $14.99
Pricier than about 70% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

How often will the Iridescent Golden Blonde shade need to be retouched as roots grow out?

Retouch timing depends on individual hair growth speed; the permanent formula covers up to 100% of white hair and lasts until new growth appears.

What is the maximum development time before the colour stops lightening?

The product lightens up to 3 levels in 35 minutes; leaving it on longer is not recommended by the manufacturer.

Does the ammonia-free ODS2 formula produce any noticeable odour or scalp heat during the 35-minute processing time?

The manufacturer states there is no odour and improved comfort during development, with oils leaving hair conditioned.

More in Hair Products & Styling Tools

Similar items