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L'Oreal

L'Oreal Majirel 7.8 Mocha Blonde Ionene G Incell 50ml hair care

SKU CH-NFNT-4KK37

Permanent hair colour in mocha blonde 7.8 lightens up to four levels in 35 minutes and covers 100% of white hair

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Lightens up to 4 levels in 35 minutes
  • Covers up to 100% of white hair
  • Ionene G Incell technology leaves hair intensely nourished and hydrated
  • Makes hair softer than before the coloring process
  • Easy 1 to 1 mixing ratio for simple application

Mocha Blonde 7.8 Permanent Colour

L'Oréal Majirel 7.8 Mocha Blonde is a permanent hair colour for adults with normal hair seeking full white-hair coverage. The 50 ml tube uses Ionene G Incell technology to lighten up to 4 levels in 35 minutes while leaving strands softer and intensely hydrated. Professional expertise is required for safe, predictable results.

1:1 Mix Ratio Limits

The colour must be mixed in a strict 1 to 1 ratio with developer, so precise measuring is essential for consistent lift and tone. European shade numbering (7.8/7M) differs slightly from US labelling although the pigment is identical, which can cause confusion during formulation. Over-processing beyond the recommended development time risks uneven results.

Professional Application Advised

The manufacturer states the product requires professional expertise and the seller accepts no liability for adverse outcomes, making it unsuitable for beginners attempting self-colouring. Incorrect mixing, timing or developer choice are the most common causes of patchy coverage or unexpected warmth. A strand test and strict adherence to the 35-minute maximum development window reduce the chance of errors.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $13.99
Pricier than about 60% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

How do I choose between the European 7.8/7M shade and the US numbering?

The tube is labelled 7.8/7M for the European market but contains the identical Mocha Blonde pigment as the US counterpart, so select the shade by the 7.8 reference on the pack.

What does "lightens up to 4 levels in 35 minutes" mean for my hair?

In a real application the formula can lift natural pigment by a maximum of four levels within a 35 minute processing time, delivering the stated Mocha Blonde result.

What mixing ratio does the 1:1 specification cap in practice?

The 1 to 1 ratio means one part colour cream to one part developer by volume; exceeding this proportion dilutes the pigment and reduces the 100% white-hair coverage claim.

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