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Small rectangular box with silver and ash-blonde graphics, 60g permanent hair colour tube visible inside

L'Oreal

L'Oreal Professionnel Inoa 10.1/10B Very Light Ash Blonde Hair Color 2.1oz 60g

SKU CH-DVDK-J5BTQ

Ammonia-free permanent colour delivers 100% white coverage, lightens three levels in 35 minutes and adds 50% more shine

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula eliminates harsh odour during colouring
  • ODS2 technology lightens up to 3 levels in 35 minutes
  • Delivers 100% white hair coverage in a single application
  • Provides 50% more shine for a radiant finish
  • Leaves hair softer and intensely nourished after treatment

Ammonia-Free Permanent Colour for Normal Hair

L'Oreal Professionnel Inoa 10.1/10B delivers a very light ash blonde shade without ammonia or odour. It is formulated for adults with normal hair who want permanent colour and full white coverage. The 60 g tube uses ODS2 technology to lighten up to 3 levels in 35 minutes. Hair feels softer and more nourished until the next colour service.

Cream Formula Mixes One-to-One for Easy Application

The cream consistency blends with developer in a 1 to 1 ratio, giving a smooth mixture that spreads evenly through the hair. No ammonia means there is no harsh smell during the 35-minute processing time. The result is 100 percent white hair coverage with 50 percent more shine. Strands are left intensely hydrated and softer than before the colour treatment.

Check Developer Strength and Strand Test Before Use

Verify you have the correct peroxide developer to match the 1 to 1 mixing ratio required by this formula. Perform a strand test to confirm the very light ash blonde result on your base colour, especially if hair has been previously treated. Ensure the 35-minute processing window fits your schedule and that no ammonia sensitivity exists.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $14.99
Pricier than about 70% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

How many levels does the 10.1/10B shade lighten in 35 minutes?

The formula lightens up to 3 levels within a 35 minute development time.

What mixing ratio does the 60 g tube require with developer?

Mix the color cream with developer in a 1 to 1 ratio by volume.

What step ensures full white-hair coverage when applying this permanent color?

Apply the mixture evenly to dry, unwashed hair and allow the full 35 minutes for the ODS2 system to deposit pigment on every strand.

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