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Small rectangular box with glossy white finish and gold lettering, 60g hair colour tube visible inside

L'Oreal

L'Oreal Professionnel Inoa 10/10N Lightest Natural Blonde 2.1oz 60g

SKU CH-PCVD-YAAWN

Ammonia-free permanent colour delivers 50% extra shine, lightens up to 3 levels in 35 minutes and covers 100% of white hair

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula protects scalp comfort during permanent colouring
  • ODS2 technology delivers 50% extra shine for vibrant results
  • Lightens hair up to 3 levels in just 35 minutes
  • Covers 100% of white hair with natural-looking platinum blonde
  • 1:1 mixing ratio ensures easy, consistent application every time

Ammonia-Free Permanent Colour

L'Oreal Professionnel Inoa 10/10N is a permanent hair colour that uses ODS2 technology to deliver up to 50 percent extra shine without ammonia. The 60 gram tube mixes in a 1 to 1 ratio and is formulated for normal adult hair. It provides full coverage of white hair while leaving strands feeling softer and more hydrated.

Lightening Performance Over Time

The formula lightens natural hair by up to 3 levels within a 35 minute development window. Because it avoids ammonia, the scalp experiences less irritation during the full processing period. Colour intensity and shine remain consistent from root to tip, and the nourished feel lasts until the next scheduled colour service.

Upgrade From Ammonia-Based Dyes

This product replaces traditional permanent colours that rely on ammonia for lift and coverage. The switch is worthwhile for colourists and clients who want 100 percent white-hair coverage with reduced odour and a gentler effect on the hair fibre. It is not suited for anyone needing lift beyond 3 levels or a non-permanent colour option.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $13.99
Pricier than about 60% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

Will the ammonia-free formula keep my scalp comfortable during the 35-minute processing time?

Yes, the ODS2 technology is designed for uncompromised comfort without ammonia, so the 35-minute development feels gentler on the scalp.

What developer volume and quantity must I have ready to mix 1:1 with this 60 g tube?

You need 60 ml of L’Oréal Professionnel oxidant in the volume your colourist recommends for the desired lift.

Can I apply this 10/10N shade over previously coloured ends without creating a visible line?

The ammonia-free permanent colour blends with existing pigment and covers up to 100% of white hair, helping avoid a harsh demarcation line.

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