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Small rectangular box with silver and blue graphics reading INOA 7.1 Ash Blonde

L'Oreal

L'Oreal Professionnel Inoa 7.1/7B Ash Blonde Hair Color 2.1oz 60g

SKU CH-0XMA-C841T

Ammonia-free permanent colour lightens up to 3 levels in 35 minutes and covers 100% of white hair while leaving hair softer and hydrated

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Ammonia-free formula with ODS2 technology for comfortable colouring
  • Lightens up to 3 levels in 35 minutes for efficient results
  • Covers up to 100% of white hair for full grey coverage
  • 1:1 mixing ratio makes preparation simple and consistent
  • Leaves hair feeling nourished, hydrated and softer with sublime shine

Ammonia-free permanent colour for normal hair

This ammonia-free permanent hair colour uses ODS2 technology to deliver an ash blonde shade while keeping the scalp comfortable. The formula lightens up to 3 levels in 35 minutes and covers up to 100% of white hair. It is designed for adult users with normal hair who want a permanent result without ammonia.

Mix ratio and nourishment effect

The colour mixes in a 1 to 1 ratio with developer for straightforward preparation. After processing, the hair feels intensely nourished and hydrated until the next colour treatment. Users report that strands are softer than before the colouring process with a sublime shine.

60 g tube capacity and lift limit

The 60 g tube provides enough product for a standard full-head application on average-length hair. The formula comfortably handles up to three levels of lift and full white coverage within the stated development time. It runs out when more than three levels of lift are required or when multiple applications are needed for very long or thick hair.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $13.99
Pricier than about 60% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

How often will the 60 g tube need replacing if I touch up roots every four weeks?

One 60 g tube covers a full head application; root touch-ups use less product so a tube typically lasts several sessions depending on hair length and density.

What stops the colour from lifting beyond the 3 levels promised in 35 minutes?

The ammonia-free ODS2 system is formulated to lighten up to 3 levels in 35 minutes; leaving the mixture on longer does not increase lift and may affect tone.

Does the 1:1 mixing ratio change the temperature or fumes during the 35-minute development?

The 1:1 mix with developer keeps the process comfortable; the ammonia-free formula produces minimal odour and the scalp feels no more warmth than a standard colour service.

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