L'Oreal Professionnel INOA 7.31/7GB Golden Ash Blonde hair care

Ammonia-Free Permanent Colour

L'Oréal Professionnel INOA 7.31 Golden Ash Blonde is an ammonia-free permanent hair colour that uses ODS2 technology for comfortable application. It is formulated for adults with normal hair who want up to three levels of lift and full white-hair coverage. The cream mixes at a one-to-one ratio and comes in a 2.1 oz tube containing 60 g of product.

Sustained Processing Performance

During the 35-minute development time the colour lifts consistently without the harsh odour associated with ammonia-based formulas. The ODS2 system maintains even deposit from roots to ends so the Golden Ash Blonde shade remains true throughout the full processing window. Coverage reaches 100 percent on resistant white hair without the need for extended timing.

Comfort, Feel and After-Condition

The ammonia-free base eliminates the strong fumes that can irritate the scalp, making the session noticeably quieter on the senses. Once rinsed, hair feels softer than it did before colouring and stays intensely nourished and hydrated until the next service. A sublime shine appears without any heavy residue or greasy finish.