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White 60ml tube with gold cap and red gold label

Wella

Wella Color Touch 7/43 Medium Blonde Red Gold Demi-Permanent Hair Color 60ml

SKU CH-XF7K-G4986

Demi-permanent colour in shade 7/43 adds medium blonde red gold tones with an Advanced Light 2 Color Complex for shine and thicker-feeling texture

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Rich Medium Blonde Red Gold shade from Advanced Light 2 Color Complex
  • Enhanced shine and colour depth through Advanced Light 2 Color Complex
  • Added dimension creates illusion of fuller-looking hair
  • Coating effect improves and thickens hair texture
  • Demi-permanent formula in 60ml size for convenient application

What it is and who it's for

Wella Color Touch 7/43 is a demi-permanent hair colour in a 60 ml tube. It delivers a medium-blonde red-gold shade for adults with normal hair seeking vibrant red tones without permanent commitment. The formula uses an Advanced Light 2 Color Complex to boost colour intensity and shine. It suits anyone wanting richer hue and improved texture from a single application.

Build quality and daily implications

The liquid colour coats each strand to thicken the feel of the hair and create an illusion of fuller volume. Application follows standard bowl-and-brush mixing, so it fits into any salon or home routine without special tools. The demi-permanent base fades gradually over repeated washes, avoiding harsh regrowth lines. The 60 ml format provides enough product for a full-head service on medium-length hair.

Thermals noise and power draw in normal use

As a cosmetic hair colour, the product generates no heat, noise or electrical draw during processing. It develops at room temperature within the time recommended by the manufacturer. The formula contains no ammonia, so the scalp remains comfortable throughout the development period. After rinsing, hair retains the coating that enhances thickness and shine until the colour naturally fades.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $13.99
Pricier than about 60% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

What type of color standard does the 7/43 shade follow for Medium Blonde Red Gold?

The 7/43 shade uses Wella's numbering system where 7 indicates a medium blonde base and 43 adds red gold reflects for a warm, multidimensional result.

What physical space does the 60ml bottle require for storage or salon trolley fitting?

The 60ml bottle is a compact professional size that fits standard salon trolleys and colour bars without needing extra shelf height or width.

Which step when mixing with the dedicated emulsion is most often overlooked?

Using the correct 1:2 ratio of colour to Color Touch emulsion and mixing until completely smooth ensures even deposit and the intended shine from the Advanced Light 2 Color Complex.

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