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White 60ml squeeze tube with gold cap and brown label text

Wella

Wella Color Touch 9/97 Rich Naturals 60ml demi-permanent hair color

SKU CH-DN78-PKDG2

Ammonia-free demi-permanent colour delivers multi-dimensional Very Light Blond/Cendre Brown tone with 63% more shine, 50% grey coverage in 5–20 minutes

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Low commitment colour changes with ammonia-free demi-permanent formula
  • Multi-dimensional shine boost of 63% from advanced light2 complex
  • Quick application ready in 5 to 20 minutes processing time
  • Covers up to 50% grey and white hair evenly
  • Simple 1:2 mixing ratio for consistent results every time

Product Identity

Wella Color Touch 9/97 Rich Naturals is a demi-permanent hair colour in a 60 ml tube. The ammonia-free formula targets adults with normal hair who want multi-dimensional tone changes without long-term commitment. The Rich Naturals family blends pearl, gold and violet pigments with natural bases across 12 shades to create luminous, film-star results.

Processing Time and Coverage

Development takes between 5 and 20 minutes depending on the desired intensity. The light2 color complex delivers 63 percent more shine while covering up to 50 percent of grey or white hair. Mixing follows a simple 1:2 ratio with developer for consistent, low-maintenance application every session.

Shade Versatility

The 9/97 Very Light Blond/Cendre Brown tone combines cool and warm reflects for adaptable, natural-looking depth. Because the colour fades gradually, users can shift shades frequently across the Rich Naturals palette without harsh regrowth lines. The demi-permanent nature suits clients who enjoy refreshing their look every few weeks.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $12.99
Typical for this category: the median of 1,401 items is $12.99.

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

How do I mix the 60 ml tube with developer, and what ratio mistake causes uneven results?

Mix one part color with two parts developer in a non-metallic bowl, applying immediately; the step most people get wrong is estimating by eye instead of measuring, which breaks the 1:2 ratio and leaves patchy tone.

When will I need to reapply this demi-permanent shade to maintain the 9/97 tone?

Expect to refresh every four to six weeks as the color gradually fades with each wash; grey coverage up to 50% will also diminish at the same rate, so schedule touch-ups before roots become obvious.

What is the maximum processing time before the light2 complex stops adding shine and starts over-depositing pigment?

Do not exceed 20 minutes; beyond that the advanced light2 color complex no longer increases the 63% shine benefit and can deposit excess tone, making the Very Light Blond/Cendre Brown result darker than intended.

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