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Wella

Wella Koleston Perfect ME+ 12/61 Violet Ash hair care

SKU CH-ZCQZ-SKJVP

Permanent hair colour delivering violet ash blonde with up to five levels of lift and full grey coverage in 35 to 45 minutes

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Intense tonal depth and shine from over 110 vibrant shades
  • Up to 100% grey coverage with long-lasting permanent colour
  • Up to 5 levels of lift for dramatic blonde results
  • Simple 1:1 mixing ratio for consistent professional application
  • Ready in 35 to 45 minutes processing time

Professional permanent colour

Wella Koleston Perfect ME+ 12/61 Violet Ash is a permanent hair colour formulated for stylists who need reliable lift and neutral tone. The shade delivers up to five levels of lift with long-lasting grey coverage in a 60 ml tube.

1:1 mixing simplicity

The fixed one-to-one mixing ratio removes guesswork and reduces preparation time in a busy salon. Processing completes in 35 to 45 minutes, giving a predictable workflow from bowl to rinse.

Shade depth and limits

The violet-ash blonde handles resistant white hair and achieves full coverage up to 100 percent. It is not suited for clients wanting fashion brights, pastel tones or ammonia-free alternatives.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $14.99
Pricier than about 70% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

Will I need to buy more tubes of the 12/61 shade for root touch-ups later?

Yes — each 60 ml tube mixes 1:1 with developer and covers up to 100 % grey; regrowth typically requires a fresh tube every four to six weeks.

What stops the colour from lifting further after 45 minutes?

The formula is designed for up to 5 levels of lift and a maximum 45-minute processing time; leaving it longer will not increase lift and may damage the hair.

Does the tube get hot or smell strong while the 35-to-45-minute development runs?

The mixture warms slightly on the scalp and carries a typical permanent-colour odour; no external heat source is needed and the sensation fades once rinsed.

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