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Small aluminium tube with red-brown label and flip cap

Wella

Wella Koleston Perfect ME+ 44/44 Vibrant Reds 60ml

SKU CH-YZXA-7Z1KN

Permanent hair colour in medium brown intense red with up to 100% grey coverage and 5 levels of lift

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Permanent colour with tonal depth and shine
  • Over 110 vibrant shades for creative choice
  • Up to 100% grey coverage for full results
  • Up to 5 levels of lift for lighter tones
  • Ready in 35 to 45 minutes with 1:1 mix

Medium brown intense red shade 44/44

This permanent hair colour delivers a vibrant red result on a medium brown base with tonal depth and shine. It belongs to a professional range offering over 110 shades for intense colour results. The formula provides up to 100% grey and white hair coverage with up to five levels of lift. Processing time ranges from 35 to 45 minutes for full development.

Simple 1:1 mixing ratio

The colour requires a straightforward one-to-one mixing ratio with developer, simplifying preparation for professional use. This consistent ratio helps ensure predictable colour outcomes across applications. No additional accessories or software are included with the 60ml tube. The product is designed for salon expertise and professional application techniques.

Professional expertise required

Buyers must confirm they have professional hair colouring training before using this product. A patch test is essential prior to full application to check for sensitivity reactions. Ensure compatible developer is available separately for the 1:1 mixing ratio. This item is not intended for home use without qualified salon experience.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $15.99
Pricier than about 80% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

How often will the 44/44 Vibrant Reds shade need a root touch-up as new growth appears?

Regrowth timing varies by individual, but the formula delivers up to 100% grey coverage that lasts until new hair grows in, typically requiring a touch-up every four to six weeks.

What processing limit appears first when the colour is left on beyond the recommended window?

The maximum development time is 45 minutes; exceeding it risks over-processing and uneven tone, so the 35 to 45 minute window is the practical limit.

Does the 60 ml tube generate noticeable heat or fumes during the 35 to 45 minute processing period?

The cream developer mix warms slightly on the scalp but produces no strong fumes; normal ventilation is sufficient for the 35 to 45 minute processing time.

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