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Small aluminium tube with flip cap, dark red label, 60 ml

Wella

Wella Koleston Perfect ME+ 66/44 Permanent Hair Color 60ml

SKU CH-1B5S-1ZEVD

Permanent hair colour in shade 66/44 delivers intense red tones with up to five levels of lift and 100% grey coverage in 35 to 45 minutes

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Vibrant, deep colour from 110 intense shades
  • Up to 100% grey coverage for lasting results
  • Up to five levels of lift for dramatic change
  • Ready in 35 to 45 minutes processing time
  • Simple 1:1 mixing ratio for easy preparation

Vibrant Reds 66/44 Shade

Wella Koleston Perfect ME+ 66/44 is a permanent hair colour designed for adults seeking intense red tones on normal hair. The 60 ml tube delivers long-lasting grey coverage and up to five levels of lift with tonal depth and shine.

Professional Mixing 1:1 Ratio

The colour requires professional expertise and a simple 1:1 mixing ratio with developer. Processing takes 35 to 45 minutes for up to 100 per cent grey coverage; incorrect timing or ratios can lead to uneven results or unexpected shade intensity.

Strand Test Before Full Application

Check hair condition and previous chemical treatments before ordering. A strand test is essential to confirm the desired 66/44 result and to identify potential sensitivity or adverse reactions on your specific hair type.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $13.99
Pricier than about 60% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

How do I confirm the 66/44 shade processed correctly after the 35 to 45 minute development time?

After rinsing, the hair should show intense dark blonde red red tones with up to 100% grey coverage and visible tonal depth and shine matching the 66/44 vibrant reds shade.

What comes in the 60ml box and what must I purchase separately to use it?

The box contains the 60ml permanent colour cream; you must buy Wella Welloxon developer separately and mix at a 1:1 ratio before application.

When should I choose the 66/44 variant instead of another of the 110 available shades?

Choose 66/44 when you want an intense dark blonde red red result with vibrant red tones and up to five levels of lift on normal hair.

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