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Small white tube with gold cap and blonde shade label

Wella

Wella Koleston Perfect ME+ 77/0 Medium Intense Blonde Natural 60ml hair care

SKU CH-YXZD-P1DGE

Permanent hair colour in shade 77/0 Medium Intense Blonde Natural with ME+ technology delivers up to 100% grey coverage and five levels of lift in a 60 ml tube

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • ME+ technology reduces free radical formation for healthier colour results
  • Pure, balanced medium intense blonde shade 77/0 delivers natural depth and shine
  • Up to 100% grey coverage for complete, even colour
  • Permanent formula provides up to 5 levels of lift
  • 1:1 mixing ratio ensures consistent, professional application every time

Professional permanent colour for salon use

Wella Koleston Perfect ME+ 77/0 is a permanent hair colour formulated for professional application. It delivers pure, balanced results with natural depth and shine. The formula reduces free-radical formation during processing. ME+ technology is included in this specific shade.

60 ml tube covers full-head application

The 60 millilitre tube provides sufficient volume for a complete colour service when mixed at the stated 1:1 ratio. It achieves up to 100 percent grey coverage and lifts up to 5 levels. Coverage and lift decrease on resistant hair or when developer strength is lowered.

Shade 77/0 Medium Intense Blonde Natural

This shade is identified as 77/0 Medium Intense Blonde Natural within the Koleston Perfect range. It belongs to the Special Blondes group where ME+ is present. The product requires professional expertise and is not intended for untrained home use.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $14.99
Pricier than about 70% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

Can I mix shade 77/0 with leftover developer from another brand?

The 1:1 mixing rate is calibrated for Wella oxidant; using a different developer may alter lift and grey coverage.

How do I confirm the ME+ molecule is active after processing?

Even, root-to-tip colour with up to 100% grey coverage and natural depth signals the technology performed as designed.

Does the 60 ml tube include developer or gloves?

The tube contains only the colour cream; matching oxidant and protective gloves must be purchased separately.

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