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Small white tube with red and silver labelling, 60ml hair colour cream

Wella

Wella Koleston Perfect ME+ 77/46 Vibrant Reds Medium Blonde Intense Red Violet 60ml hair care

SKU CH-EJKJ-FGD1V

Permanent hair colour in Vibrant Reds 77/46 Medium Blonde Intense Red Violet delivering tonal depth, shine and up to 100% grey coverage in 35 to 45 minutes

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Intense red-violet tone with tonal depth and shine
  • Over 110 vibrant shades available in the range
  • Up to 5 levels of lift for lighter results
  • 100% grey coverage with long-lasting colour
  • Processes in 35 to 45 minutes with 1:1 mixing

Professional permanent hair colour for salon use

This Wella Koleston Perfect ME+ shade 77/46 delivers intense red-violet tone on a medium blonde base for professional colourists. The Vibrant Reds line includes over 110 shades formulated for tonal depth and shine. It provides up to 100% grey coverage and up to 5 levels of lift. The product requires professional expertise for correct application.

Processing time and mixing ratio for consistent

The colour processes in 35 to 45 minutes using a simple 1:1 mixing ratio with developer. This fixed ratio reduces measurement error and supports repeatable outcomes across multiple clients. The formula is designed for normal hair types and aims for long-lasting vibrancy. Professional judgement is required to assess hair condition before use.

Supplied as single 60ml tube without developer

The package contains only the 60ml colour cream tube; oxidant developer, gloves, bowls and brushes are sold separately. No software or digital aids are included with this physical hair colour product. The seller accepts no liability for adverse outcomes from use. Buyers without professional colour training should not purchase this item.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $14.99
Pricier than about 70% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

How do I mix the 60ml tube with developer, and what step is often missed?

Mix one part colour with one part developer in a non-metallic bowl; the step often missed is stirring until completely smooth before timing the 35 to 45 minute development.

What upkeep will the colour need after the first application?

Plan root touch-ups every four to six weeks as regrowth appears; use sulphate-free shampoo and cool water to slow fade of the intense red-violet tone.

What is the maximum lift this shade can achieve in one session?

Up to five levels of lift on natural hair; on previously coloured or resistant hair the lift will be less, so a strand test is essential before full application.

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