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Wella

Wella Koleston Perfect ME+ Rich Naturals 10/96 Lightest Blonde Cendre Violet 60ml hair care

SKU CH-09AV-S1S4N

Permanent Rich Naturals 10/96 Lightest Blonde Cendre Violet with ME+ technology for 100% grey coverage and five levels of lift

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • ME+ technology reduces free-radical formation for healthier colour results
  • Pure, balanced blonde with natural depth and shine
  • Up to 100% grey coverage in a single application
  • Achieves up to 5 levels of lift for lightest blonde
  • Mixes at a 1:1 ratio for consistent professional results

Professional Permanent Hair Colour with ME+

Wella Koleston Perfect ME+ Rich Naturals 10/96 Lightest Blonde Cendre Violet is a professional permanent hair colour formulated with ME+ technology. The 60 ml tube delivers pure, balanced colour results with natural depth and shine. It provides up to 100% grey coverage and achieves up to 5 levels of lift. This product is intended for professional use only.

Upgrading from Standard Oxidative Dyes

This formula reduces the formation of free radicals during the colouring process compared to traditional oxidative dyes. The jump is worth it for colourists seeking improved hair quality and reduced sensitivity potential for clients. It replaces older Koleston Perfect shades without ME+ in the Rich Naturals range. Home users without professional training should not purchase this product.

Integration into Salon Colour Service

The colour requires mixing with a developer at a 1:1 ratio before application. It fits into standard permanent colour workflows for natural blonde results with violet-cendre tone direction. The tube format allows precise dispensing for custom formulations. Buyers needing larger volumes or retail-labelled packaging for home use cannot meet those needs with this professional unit.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $13.99
Pricier than about 60% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

What size developer bottle fits the 60 ml tube for the 1:1 mixing ratio?

A 60 ml developer bottle matches the tube volume for the required 1:1 mixing ratio.

Which step is often missed when mixing the 10/96 shade with developer at a 1:1 ratio?

Stir until the mixture is completely smooth before application; uneven blending causes patchy colour.

When will the 10/96 Lightest Blonde Cendre Violet need a root touch-up?

Regrowth typically appears after 4 to 6 weeks, requiring a fresh application to maintain 100% grey coverage.

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