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A 60ml tube of Wella Koleston Perfect hair colour in shade 77/43

Wella

Wella Koleston Perfect ME+ Vibrant Reds 77/43 Intense Medium Blonde Red Gold 60ml hair colour

SKU CH-ED50-EGCFK

Permanent hair colour delivering intense red-gold tones with up to 100% grey coverage in 35 to 45 minutes

  • Suitable forNormal Hair
  • Product attributesHomeopathic
  • Product typeHair Color
  • Product colorMulti-Color
  • Suitable forAdult
  • Age groupAdult
  • Intense vibrant red-gold shade for striking colour depth
  • 110 shades in the range for extensive colour choice
  • Up to 100% grey coverage for complete root concealment
  • 5 levels of lift for noticeable lightening power
  • 35 to 45 minute processing time for efficient salon service

Product Identity

Wella Koleston Perfect ME+ Vibrant Reds 77/43 Intense Medium Blonde Red Gold is a permanent hair colour for adults with normal hair seeking vibrant red-gold tones and grey coverage. The 60ml tube is part of a range offering over 110 shades for professional colour results with tonal depth and shine.

Pre-Application Checks

This product requires professional expertise and a 1:1 mixing ratio with developer not included in the pack. A patch test is essential before full application because the formula contains ingredients that can cause allergic reactions. Buyers who want a ready-to-use colour without separate developer or who need a non-permanent option should choose a different product type.

Processing Time and Performance

Processing takes 35 to 45 minutes to achieve up to 100% grey or white hair coverage and up to 5 levels of lift. The ME+ technology aims to reduce the risk of new allergies while delivering long-lasting colour vibrancy and shine. Users seeking faster development times or ammonia-free formulas will not find those attributes in this permanent colour system.

How it compares

Measured against everything we stock in Hair Products & Styling Tools, at today’s prices. Recalculated every night.

Price $14.99
Pricier than about 70% of the 1,401 comparable items (median $12.99).

Specifications

Product
Brand nameDial
Product typeHair Color
Product colorMulti-Color
More details
Suitable forNormal Hair
Age groupAdult
Product attributesHomeopathic

Questions about this item

Does the 60 ml tube include developer or must I buy it separately?

The 60 ml tube contains only the colour cream; a compatible developer must be purchased separately for the 1:1 mixing ratio.

How does shade 77/43 differ from other Vibrant Reds in the 110-shade line?

Shade 77/43 is an Intense Medium Blonde Red Gold, combining level 77 depth with 43 gold-red tone for vibrant copper-gold results on pre-lightened or natural bases.

What does the claim of up to 5 levels of lift mean for my hair?

On virgin hair the formula can lighten up to five levels while depositing the 77/43 tone, processing in 35 to 45 minutes with up to 100% grey coverage.

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