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Large flat 98-inch 4K LED TV with slim bezel, dark finish, side speakers, standing on wide feet

Sony

Sony XR98X90L 98" 4K Full Array LED TV (2023)

SKU CH-0364-H66G3

A 98 inch 4K Full Array LED smart TV with 120 Hz refresh, Cognitive Processor XR, Google TV, and 40 W audio

  • Screen size98 in (249 cm)
  • Refresh frequency120 Hz
  • Year2023
  • TV technologyLED TV
  • Optimal resolution4K
  • Highest resolution3840 × 2160
  • Cognitive Processor XR delivers lifelike picture with wide dynamic contrast and natural colors
  • Full Array LED backlight with XR Triluminos Pro provides enhanced contrast, high peak brightness and billions of accurate colors
  • Google TV platform aggregates 700,000+ movies and episodes across 10,000+ apps with Google Assistant voice search and Apple AirPlay support
  • BRAVIA CORE app includes 5 credits for latest 4K UHD releases and 12 months access to hundreds of classics
  • 120 Hz refresh rate and Game Menu centralise all gaming picture settings and exclusive assist features

98-Inch 4K Full Array LED TV

The Sony XR98X90L is a 98-inch 4K Full Array LED television built for viewers who want a cinema-scale picture in a bright living room. Its Cognitive Processor XR and 120 Hz panel serve film enthusiasts and console gamers seeking high peak brightness and wide dynamic contrast.

Cognitive Processor XR and Google TV

The Cognitive Processor XR analyses hundreds of thousands of on-screen elements in real time to boost contrast, colour and clarity. Google TV aggregates 700,000+ movies and episodes across 10,000+ apps, while BRAVIA CORE adds five credits for new 4K UHD releases and a twelve-month classics subscription. Apple AirPlay and Google Assistant voice search are integrated.

120 Hz Gaming and 40 W Audio

Four HDMI inputs support 4K at 120 Hz, and the Game Menu consolidates picture settings and assist features for quick access. The side-firing two-speaker system delivers 40 W of output power with simulated surround, adequate for casual viewing but limited for large-room home-theatre immersion.

How it compares

Measured against everything we stock in LED, Quantum Dot & OLED TVs, at today’s prices. Recalculated every night.

Price $2,460.99
Pricier than about 78% of the 836 comparable items (median $1,384.99).
Screen size 98 in (249 cm)
Higher than about 94% of the 693 comparable items (median 65 in).
Refresh frequency 120 Hz
Typical for this category: the median of 463 items is 120 Hz.

Specifications

Product
Brand nameSony
Product lineX90L
Model nameXR98 × 90L
Year2023
Display
Screen size98 in (249 cm)
Refresh frequency120 Hz
TV technologyLED TV
Optimal resolution4K
Highest resolution3840 × 2160
Screen ratio16:9
LED typeFull Array
Viewing angles178°(H) / 178°(V)
Picture processorCognitive Processor XR
Audio & video
TV tunerATSC Tuner
Speaker locationSide
Speaker setup2
Virtual surroundYes
Analog audio1 In
Connectivity
LAN connectionEthernet In
Wireless connectivityWi-Fi / Bluetooth
Internet accessWired / Wireless
Ports & slots
HDMI ports4 In
USB ports2
Digital audio output1 Optical Out
Power
Power output40 W
Size & build
VESA mount pattern600 mm x 400 mm
Size (WxHxD)86.63 in × 51.5 in × 18.38 in
Dimensions with stand86.63 in × 51.5 in × 18.38 in
Size without stand86.63 in × 49.5 in × 3.38 in
More details
Composite A/V1 In
Remote controllerYes

Questions about this item

How long will the Full Array LED backlight last before it needs replacement?

The Full Array LED backlight is designed for the lifetime of the TV and has no user-replaceable parts or scheduled maintenance interval.

What limits peak brightness first during a long HDR movie session?

The Cognitive Processor XR manages Full Array LED zones to balance brightness and heat, preventing any single zone from exceeding its thermal limit.

How loud is the 40 W side-firing speaker system after hours of use?

The 40 W stereo speakers run silently with no fan noise; only the audio content is audible even during extended viewing.

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