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A 77 inch black QD-OLED television on a stand with an Austere power strip beside it

Sony

Sony XR77A95L 77" QD-OLED 4K Smart Google TV with Austere Power (2023)

SKU CH-AWWB-KKR21

A 77-inch QD-OLED 4K smart Google TV with Cognitive Processor XR, 120Hz refresh, 60W 2.2-channel audio, and an Austere 4-outlet surge protector delivering 3000J protection

  • Screen size77 in (196 cm)
  • Refresh frequency120 Hz
  • Year2023
  • TV technologyQD-OLED TV
  • Optimal resolution4K
  • Highest resolution3840 × 2160
  • Cognitive Processor XR maximises QD-OLED colour volume for unprecedented realism
  • XR Triluminos Max extends palette with billions of real-world colours even in bright scenes
  • XR Clear Image reduces noise and minimises blur through zone division and dynamic frame analysis
  • Austere V Series power outlet filters EMI/RFI and provides flameless surge protection up to 3000J
  • Acoustic Surface Audio Plus with 2.2-channel 60W output delivers immersive Dolby Atmos sound

77" QD-OLED Smart TV for cinema and gaming

The Sony XR77A95L is a 77-inch QD-OLED 4K television built around the Cognitive Processor XR. It targets viewers who want self-illuminating pixels for pure blacks and vibrant colour volume, plus 120Hz refresh for responsive gaming. The Google TV platform provides streaming apps and voice control, while the included Austere power strip adds surge protection. This set suits living rooms that can accommodate a 67.60-inch width.

Check HDMI 2.1 ports and wall-mount pattern

Before ordering, verify that your AV receiver or soundbar supports eARC on one of the four HDMI inputs to pass lossless audio. Confirm the 300x300 VESA pattern matches your mount and that the 16.20-inch depth fits your cabinet. The TV weighs enough to require two people for installation. Ensure your broadband delivers sufficient bandwidth for 4K streaming and that you have a free power outlet for the Austere unit.

Austere strip adds surge protection

The bundled Austere V Series 4-outlet power strip supplies 3000 joules of surge protection with Flameless MOV and overcurrent safeguards. Its Type II PureFiltration aims to reduce EMI/RFI noise on the power line for cleaner audio and video. Two USB ports on the strip charge accessories without extra adapters. The TV itself includes a BRAVIA CAM, a multi-position stand, and a voice remote, so no separate camera or mount purchase is needed.

How it compares

Measured against everything we stock in LED, Quantum Dot & OLED TVs, at today’s prices. Recalculated every night.

Price $2,809.99
Pricier than about 82% of the 836 comparable items (median $1,384.99).
Screen size 77 in (196 cm)
Higher than about 80% of the 693 comparable items (median 65 in).
Refresh frequency 120 Hz
Typical for this category: the median of 463 items is 120 Hz.

Specifications

Product
Brand nameSony
Product lineA95L
Model nameXR77A95L
Year2023
Product colorBlack
Display
Screen size77 in (196 cm)
Refresh frequency120 Hz
TV technologyQD-OLED TV
Optimal resolution4K
Highest resolution3840 × 2160
Screen ratio16:9
LED typeQD-OLED
OLED panelYes
3D supportNo
Audio & video
Speaker setup2.2
Virtual surroundYes
Connectivity
LAN connectionEthernet In
Wireless connectivityWi-Fi / Bluetooth
Internet accessWired / Wireless
Ports & slots
HDMI ports4 In
USB portsYes
Digital audio output1 Optical Out
Power
Power output60 W
Power supply120 V/60 Hz
Size & build
VESA mount pattern300 × 300
Dimensions with stand67.6 in × 39.9 in × 16.2 in
Size without stand67.6 in × 38.8 in × 1.4 in
Environment & compliance
Energy StarEco Friendly
Software
Smart TV supportYes
More details
Remote controllerYes

Questions about this item

What comes in the box with the Sony XR77A95L and the Austere power unit, and is anything extra required for basic operation?

The package includes the 77-inch QD-OLED TV, a BRAVIA CAM, a voice remote, a multi-position stand with integrated cable management, and the Austere 4-outlet surge protector with 3000-joule rating and Flameless MOV protection. No additional items are needed to start watching.

The TV is listed as a single 77-inch model — how do I decide if this size suits my space?

The screen measures 77 inches diagonally with a 16:9 aspect ratio; the set with stand is 67.60 inches wide, 16.20 inches deep and 39.90 inches high. Allow a few centimetres of clearance on each side and ensure your viewing distance matches the 4K resolution for optimal detail.

The spec sheet quotes an 8.5 ms response time — what does that mean for fast gaming on the 120 Hz panel?

An 8.5 ms pixel response combined with a 120 Hz refresh rate keeps motion clear during rapid 4K gameplay; the TV also supports VRR, ALLM and Auto HDR Tone Mapping so the console can drive the panel at its native timing without judder or torn frames.

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