We take cryptocurrency — so the coins you hold can buy real hardware.Pay in crypto, spend it on real hardware. Free insured shipping worldwide over $399. Plain, unbranded boxes, sent from Germany.Free insured shipping over $399. Your rate is locked for 30 minutes once checkout opens.Rate locked 30 minutes. Every item sealed, serial-checked and covered by a 24-month warranty.Sealed, 24-month warranty.

Saved items Sign in
A large 77 inch flat screen TV with a slim dark bezel and a thin stand on a table

Sony

Sony XR77A95L 77" QD-OLED 4K UHD Smart Google TV

SKU CH-BCNM-K9176

A 77" QD-OLED 4K UHD Smart Google TV with Cognitive Processor XR, 120Hz refresh rate, and 60W 2.2 speaker system

  • Screen size77 in (196 cm)
  • Refresh frequency120 Hz
  • Pixel response time8.5 ms
  • Year2023
  • TV technologyOLED TV
  • Optimal resolution4K
  • Cognitive Processor XR remasters every frame for lifelike contrast and colour
  • QD-OLED panel with XR Triluminos Max delivers pure black alongside the widest colour palette
  • Google TV aggregates 700,000+ movies and shows across 10,000+ apps with voice search
  • BRAVIA CORE app includes 10 credits for new releases plus 24 months of classic titles
  • Game Menu centralises all gaming picture settings and exclusive assist features in one interface

77-inch QD-OLED 4K Smart TV

The Sony XR77A95L is a 77-inch QD-OLED 4K UHD television designed for viewers who want wide dynamic contrast and natural colours. It runs Google TV with Google Assistant and supports Apple AirPlay for streaming and smart home integration. The Cognitive Processor XR remasters on-screen elements in real time for lifelike picture quality. Buyers needing a smaller screen size or a different panel technology should consider other models.

120Hz refresh rate and 8.5ms response

The panel operates at a 120Hz refresh rate with an 8.5ms response time for smooth motion handling. A 2.2 channel speaker system delivers 60W of output power with simulated surround sound for immersive audio. The Cognitive Processor XR manages processing load efficiently during normal viewing. No specific thermal, noise or power-draw figures are provided in the supplied data.

BRAVIA CORE app with movie credits

The BRAVIA CORE app includes 10 credits for latest-release 4K UHD movies and a 24-month subscription to hundreds of classics. Game Menu consolidates gaming picture settings and exclusive assist features in one interface. Google TV aggregates content from over 10,000 apps and 700,000+ movies and episodes. ATSC/Clear QAM tuners enable over-the-air broadcast reception.

How it compares

Measured against everything we stock in LED, Quantum Dot & OLED TVs, at today’s prices. Recalculated every night.

Price $2,803.99
Pricier than about 82% of the 836 comparable items (median $1,384.99).
Screen size 77 in (196 cm)
Higher than about 80% of the 693 comparable items (median 65 in).
Refresh frequency 120 Hz
Typical for this category: the median of 463 items is 120 Hz.

Specifications

Product
Brand nameSony
Product lineA95L
Model nameXR77A95L
Year2023
Display
Screen size77 in (196 cm)
Refresh frequency120 Hz
Pixel response time8.5 ms
TV technologyOLED TV
Optimal resolution4K
Highest resolution3840 × 2160
Screen ratio16:9
LED typeQD-OLED
OLED panelYes
Picture processorCognitive Processor XR
Audio & video
TV tunerATSC/Clear QAM Tuners
Speaker setup2.2
Virtual surroundYes
Connectivity
LAN connectionEthernet In
Wireless connectivityWi-Fi / Bluetooth
Internet accessWired / Wireless
Ports & slots
HDMI ports4 In
USB ports2
Digital audio output1 Optical Out
Power
Power output60 W
Size & build
VESA mount pattern300 mm x 300 mm
Size (WxHxD)67.6 in × 39.9 in × 16.2 in
Dimensions with stand67.6 in × 39.9 in × 16.2 in
Size without stand67.6 in × 38.8 in × 1.4 in
More details
Remote controllerYes

Questions about this item

How do I mount the 77" QD-OLED panel and what step do people often miss?

Use VESA-pattern screws rated for the 77-inch panel weight; the step most installers skip is verifying the wall bracket can support the full mass before hanging the display.

What component will need replacement first after extended daily use?

The QD-OLED panel itself is the only part that degrades measurably; organic emitters lose luminance over thousands of hours, so the screen will eventually require panel replacement.

What limit appears first during a long gaming session at 120 Hz?

Sustained full-screen brightness is capped by the panel's thermal protection, which dims highlights after several minutes to prevent overheating the QD-OLED layer.

More in LED, Quantum Dot & OLED TVs

Similar items